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How Campaigns Work

Upswell Play uses performance-based campaigns to bring diners to your restaurant. You only pay when we successfully hit your diner goals.

Creating a Campaign

1

Set Your Goal

Choose how many diners you want to bring in (e.g., 50, 100, 200 diners)
2

Select Your Venue

Choose which restaurant location will run the campaign
3

Set Your Budget

Define your maximum budget for the campaign
4

Launch

Our team creates and runs marketing campaigns to hit your goal

Campaign Status

Active Campaigns

  • In Progress: Campaign is running and bringing in diners
  • Goal Achieved: Successfully reached your diner target
  • Paused: Temporarily stopped

Campaign Tracking

Monitor your progress in real-time:
  • Current Diners: How many diners have visited so far
  • Goal Progress: Percentage toward your target
  • Performance: How well the campaign is performing
Performance-Based: You only pay when we successfully bring diners to your restaurant. No upfront costs.

Managing Campaigns

Campaign Details

Click on any campaign to view:
  • Real-time diner count
  • Goal progress and timeline
  • Campaign configuration
  • Performance analytics

Multiple Venues

If you have multiple locations:
  • Create separate campaigns for each venue
  • Track performance by location
  • Manage budgets independently

Best Practices

Start Small: Try a smaller goal (50 diners) for your first campaign to test the platform.
  • Realistic Goals: Set achievable diner targets based on your venue capacity
  • Monitor Progress: Check your dashboard regularly to track performance
  • Multiple Campaigns: Run campaigns across different venues for broader reach

Campaign Billing

You’ll be invoiced only when your campaign successfully hits the diner goal:
  • Performance-Based Pricing: Pay per successful diner acquisition
  • No Hidden Fees: Transparent pricing with no setup costs
  • Automatic Invoicing: Invoices generated when goals are achieved

View Your Invoices

Check your billing history and campaign costs